Udo's Choice Fitness

The creation of a fitness manual for the Udo’s Choice brand that communicates its range of products to trainers, fitness coaches and experienced athletes, and ultimately drive sales in this category. The manual needed to be informative, acting as the ‘go to fitness bible’ yet accessible enough to encourage consumers to educate themselves in the whole area of food as fuel, and in turn discover Udo’s Choice as the lead product for energy, stamina and recovery. We injected a sense of energy and a spirit of action throughout by celebrating and heroing each athlete contained within, creating an overall iconic look and feel and complementing its scientific content. We also created a mini web site for this category.


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