RTÉ's Road to the Rising, is Ireland's national television stations centenary celebration. The day long event celebrates and commemorates the events leading up to and including the Easter Rising of 1916. A fun engaging day out for the whole family centered around O’Connell Street. Our challenge was to build on the work that the RTÉ team had already begun and find a way of being respectful to the past while signalling a wholly new event. We had to convey a lot of information in a simple, accessible and engaging manner. We created a unifying treatment and added illustrations and iconography to cohesively relay the events on offer throughout the day.


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