Rejeuvenating and redefining a brand for 'The Pip' for global markets. The Pip is an innovative handheld device that promotes mindfulness. It allows people to see and learn to control their stress through clever game playing apps. We completely redeveloped their brand, their story, building a brand with purpose. To enable the brand to speak to multiple audiences through multiple channels, we create a layered and unique visual language that projects a cohesive current image from print to pixels, adverts to apps. From an accessible tone of voice to a versatile illustration style, iconography to typography, an indepth photoshoot to lively animation, we developed an array of assets that flexes to every possible purpose and communicates a brand with clarity, strength, flexibility and warmth.