Odearest is Ireland’s most iconic bedding brand. A brand steeped in rich heritage, craft and dedication, handcrafting mattresses for the people of Ireland for 118 years. In an increasingly competitive retail environment, the brand needed to be repositioned and redefined to gain more market visibility. Following in-depth market research we set about creating an engaging brand platform to realise the brands true potential and position it in todays Irish marketplace in a way that makes it relevant and appealing to its customers lifestyle of today. From new identity to iconography, graphics to guidelines, photography to point of sale, the newly rejuvenated Odearest brand has all the tools in place for substantial growth. Kaymed have since recruited 100 new staff due to huge level of increase in sales as a result of the rebrand.