New Horizon Youth Centre is a day centre in London, working with young people who are vulnerable, homeless or at risk. They offer everything from housing advice to support with education, counselling to cookery classes. Everything they do is based around the idea of ‘Creating Positive Futures’. With a strong brand purpose established, our identity and communications needed to emerge from this strategy and connect with multiple audiences across multiple touchpoints. A completely new identity and visual system was created that communicates positivity, forward thinking and the friendly approachable culture of the centre.