A exciting new brand, an engaging proposition, a new name… Following a five way pitch, we were delighted to win the opportunity to create a new brand identity for Need More Space and really help bring the brand to life. We needed to change the brand from being a functional & pragmatic storage brand to a lifestyle brand full of opportunity and choice. With their internal culture and core already defined, we created a new name, identity and meaningful brand experience that connects with the consumer through positioning and visual expression. Our new customer proposition ‘Make room for life’ provides a creative springboard for the brand and communicates what storage allows you to do – it creates room for a growing family, a new business or simply time to think. The new name Nesta is unique, memorable, full of warmth and tells their story. The rebrand is fresh, dynamic and wholly distinctive in the market. It allows cohesion from facilities to uniforms, online to packaging. A complete 360 solution that grows as they grow, inspires and humanises, makes an impact and breaks new ground for the business.