The company is a platform for some of the world’s most recognised talent in the sporting arena, Brian O’Driscoll, Jamie Heaslip and Damien Duff to name but a few. The core objective from the get go was to create an identity that represented a leading global player in talent management, an opportunity to build brand awareness, credibility and reputation and to create a tone of voice and personality closely linked to performance, innovation, strength and excellence.

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