Fingal Enterprise Week is an initiative from LEO Fingal created to help stimulate, inspire and encourage key commercial opportunities for SMEs and entrepreneurs in Fingal. Its a week where the whole business community can come together to connect, engage and share ideas & information, to network and gain valuable knowledge from key industry experts and above all to encourage each other in developing enterprise in Fingal. Our task was to create a business focussed identity and overarching look and feel for the event for all communications material from advertising to online usage, printed promotional materials to signage and wayfinding to excite and engage as many people to attend as possible. We created a flexible identity and design system that reflected the energy of the week, aligned comfortably with the LEO brand and project a voice that was an integral part of the local business community. The entire programme was a great success, with attendances and interest up significantly across the board from previous years with feedback being overwhelmingly positive.