Dublin Whiskey Company, a working distillery, is bringing whiskey back to Dublin for the first time in 125 years. Our challenge was to bring a company based in Dublin's Liberties, an area steeped in brewing & distilling history and heritage, into today's marketplace. We built a brand that not only revived a legacy but also helps create a bright new future for Dublin Whiskey. Following an indepth strategy & naming process, we created a flexible identity system, a hand crafted custom made typeface
(based on type found on old whiskey casks to reflect a human hand) and a library of illustrations for the brand. Raise your glass in toasting an exciting new company!