Canopi is an innovative way of adding arm cover to a sleeveless garment, stocked in Ireland’s largest department stores and in markets as diverse as Russia, Israel and Norway. Our core objective was to communicate the essence of the brand – an innovative, simple, satisfying product that women will love. We named the product to evoke coverage in a magical & transformative manner. A tone of voice was created that exudes elegance, sophistication and a feminine visual language was developed to closely link the attention to detail and quality of the product.

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