Our ultimate challenge was to unify 8 different companies under one new name, bringing them together as one leading international business. We created the name Actavo, a name which signifies an organisation with performance, energy and unity at its heart. The new name communicates one team, with one approach of going beyond. Secondly, we brought the brand to life through a wide range of applications from iconography to internal engagement, tone of voice to printed and digital communications. Actavo with 5000+ employees, working on a global scale in over 100 locations, now has a brand built to be at the heart of truly great performance.