We are on a genuine mission to do good and impact the way people live their lives. We believe in the power of good branding, its power to unite, motivate, inspire and engage and when that power is put to doing good, all the better. When the opportunity arrived to pitch for the rebrand of the Irish Heart Foundation, this fitted our remit perfectly, the power to do good, to work for a good cause and make a real difference. It was also something that on a underlying very personal level we felt passionate about.
When it comes to naming we know a thing or two. Having named many businesses from fashion to finance, whiskey to weight management, self storage to skincare... the list goes on. But where do you start? By having a look at your competitors? Google? Do you gather a group of people together for a brainstorm* & hope for the best? Do you use your initials? Some of these methods may come further down the line and some are never a good idea!
Nik put up on Facebook recently a post that celebrated two years of me (Adam) being on board Wemakedesign. Whilst Nik has been operating Wemakedesign herself for circa 11 years, its fair to say two of you joining forces changes everything. There’s a multiplying effect to every aspect of the business (almost like 1+1=3) and there’s also the subtle art of diplomacy and compromise to be navigated with each other.
We were delighted when we got the opportunity to work on the renaming and rebranding for Need More Space after winning an extremely competitive pitch against some of Dublins top studios. Need More Space are Irelands largest self storage and they had been on an internal journey for some time workshopping and researching with strategist David O’Connor. They took the time to share with us all the extensive internal work that they had been doing, they had uncovered that their staff went way beyond the call of duty when helping people, they were always honest and helpful and respected the part they played in looking after peoples things. What was also revealed was the sheer diversity of things people stored, there was the obvious moving home scenario, but there were also people who stored their wine collection, their art collection, their music collection, everything and anything under the sun. There was also enormous variety in the reasons why people stored their belongings, some had outgrown their homes, some were holding onto a deceased loved ones belongings, some were travelling and some were operating their small businesses from these spaces, again the reasons were vast and individual.
“How much would a logo be? How much does a brochure cost? How much is a website?” We get asked these questions quite a lot. in fact I am sure all designers get asked these questions quite a lot and I wish the answer was a simple "brochures cost X and logos cost Y" and be done with it, but the answer is never that simple. Lets take the brochure, why can we not just give a simple answer to a simple question, well firstly, who is it for? Will we have to rewrite the copy? Will we have to draw a lot of charts and diagrams? Will we need a photographer? How big will it be, 4 pages, 30 pages, 200? The answers to these questions determine the scope of the job and in turn the amount of time required to deliver, because ultimately it is time you are paying for.
Many people dream of running their own business, being the boss, making the big decisions, their name over the door, coming and going as they please and obviously reaping the rewards. The reality is often very different. Having been there, done that, we know how tough it is to get a business off the ground. You’re great at what you do, you’re full of new ideas, new approaches, you just fling open your doors and clients flow in. But wait, there’s no queue, where are all the hungry customers? And in their stead comes a variety of worries and concerns from taxation to overheads.
I recently turned 40 and to celebrate this landmark, my single wish was to visit Copenhagen. Why Copenhagen? Had I researched it and found something I was dying to see? Was there some childhood draw to the place? Am I a massive fan of the literary works of Hans Christen Anderson? Well no, not really, it could have been Stockholm, Oslo, even Lillyhammer. I wanted to go to Scandanavia, and somewhere cold.
How was 2014 for you? Did you see a sign of things improving? We don’t know if things are improving but folk are certainly busy. We don’t know if there’s any more money out there but people are doing things and making things happen. It’s amazing how many people are just rolling up their sleeves, working hard, coming up with new ideas, new ways of doing things and taking risks.