Dutch Gold
2010
Description
Dutch Gold is a premium Belgium beer distributed in Ireland by Comans where it is the third most popular beer on the market. The task was to strengthen the brand without losing its solid core customers in the process. The Dutch Gold type was strengthened and made more distinctive, the label was given a recognisable chevron shape to create more shelf shout. The beloved pirate illustration was given a complete overhaul and made into an iconic figure that could become the figurehead for Dutch Gold and applied everywhere. The design was successfully applied to cans and multi-packs.
Fields
Branding, Graphic Design, Package Design
  • Dutch Gold
    Rebrand
  • Dutch Gold is premium Belgium ldistributed by Comans in Ireland where it is the third most popular beer. Dutch Gold the entire pack was tidied up significantly while retaining core links to the original, the type was strengthened, the can give a distinctive chevron device while the iconic bargeman/pirate was given a complete overhaul. The design was successfully applied to cans and multi-packs.