Strategy, naming, brand identity and packaging for Canopi. Canopi is a seamless way of adding arm cover to a sleeveless garment, instantly changing the look of an outfit.

Our core focus was to communicate the essence of the brand: An innovative, simple, satisfying product that women will love. We created a tone of voice that exudes elegance & sophistication, one that is closely linked to the attention to detail and quality of the product.

Following a brand strategy review with Bradley McGurk, we had the opportunity to rebrand Colortrend. With the previous design spanning 25 years, Irish paint manufacturer, Colortrend, realised it was about time for a major rebrand. The entire brand needed repositioned to include the identity and visual language, packaging for all it’s product ranges, brochures, livery and signage.

Women are a key customer for Colortrend’s mainstream ranges. A feminine tactile approach needed to be adopted for these products, as did a quality look and feel to reflect Colortrend’s higher market price.

Builders and tradesmen also amass a big audience for its woodcare and primer ranges. These products therefore needed to have masculine appeal.

SOLUTION
• A contemporary yet classical identity that will stand the test of time
• An icon system for the mainstream ranges aimed to a feminine audience
• The masculine products feature strong colours and robust typography.

The current sales are testament to how the rebranding has performed.

New Horizon Youth Centre is a day centre in London, working with young people who are vulnerable, homeless or at risk. They offer everything from housing advice to support with education, counselling to cookery classes.

Our response was to firstly create a brand story, positioning the charity as 'Creating Positive Futures'. We then created a complete new identity and visual system that communicates positivity and the friendly approachable culture of the centre. The identity and visual language were based on the idea of a transport map as most of the young people arriving to the centre found their way there via public transport and for some it was their first time in the city trying to find their way in the urban jungle. The map represents where each young person may have got on at the start of their journey to an improved life chance of a bright new future. Most recently, Sarah Brown opened their new state of the art centre where we were responsible for their internal way finding system.

"Wemakedesign has gone way beyond the call of duty in designing our new logo, it’s clear, crisp, vibrant and all embracing and says what we wanted it to say about the work we do – creating positive futures for young vulnerable people. I can’t recommend them too highly.”
Jon Snow, Journalist/TV presenter and chairman of NHYC

In a world of tired, blue, masculine identities, we created a simple, fresh, modern image for this start-up business. This brand new company, with many years experience needed excellent standout as well as to be seen as fresh, accessible and innovative.

Team Lorraine Mulligan are estate agents and auctioneers within the RE/MAX organisation.
Lorraine and her team’s passion for property is long standing with unparalleled service levels. They strive to be ahead of their competition at all times, so approached us to design their identity and corporate literature.

In developing their visual language, it was agreed that these key words – passionate, committed, dedicated, leading, people- orientated, professional, captured the essence of Team Lorraine Mulligan. We used these as criteria in the delivery of the identity and it’s printed communications.

A fresh approach to the property market. Not a house in sight!

Aldi tasked us with the creation of a range of children's yogurts as an extension of the Irish Liskeel Yogurt range we had previously created. We set about bringing the packaging to life with friendly type, some introductory gaelic and bespoke colourful cows!

While working with Image Now in Dublin, we had the opportunity to design the Eircom annual reports. We used this opportunity to move the reports on from purely facts and figures, and use them as a vehicle to talk about what the company is about, what is does and how it is intrinsic to the community. Photography was commissioned from Trevor Hart (www.trevorhart.com) and Alex Telfer (www.alextelfer.com).

Identity creation and rebranding for a range of Aldi Ireland’s own brand products. Our task is to communicate quality produce and to create a real Irish authenticity to their products of which 40% are Irish.

With a wide range of products available within the Lynch's brand – from traditional batch to Indian naans, we devised a simple yet flexible system, to provide a cohesive visual language to all packaging. Just the right amount of authenticity and provenance was required so that customers would easily be able to choose their favourite local bread at a glance.

Acuman Facilities Management, formerly known as BSFM, contacted us when they were undergoing a name change. The new name required a new identity and visual language, a suite of corporate literature, stationery, livery, signage and uniforms. The new name ‘Acuman’ together with the new identity needed to reflect a progressive dynamic company who could sit proudly in the international arena whilst also retaining and remaining loyal to its existing customer base.

As major players in facilities management, it was important to reflect a confident consistent image in all of Acuman’s communications. A strong colour palette, accessible photography and clean typography all helped in successfully achieving just that.

The rebrand and rollout of Udo’s Choice communications. In such a crowded market of healthcare products offering numerous choice to the consumer, this brand needed a big facelift! We adopted a friendly lifestyle approach across all communications including literature, advertising and digital.

John Sheridan has been a butcher for almost 20 years. His company offers a wide range of quality meats for both personal consumption and commercial catering at an affordable price.

In developing the identity and visual language, it was agreed that these keywords – professional, quality, affordable, people-orientated and dependable captured the essence of John’s Meat Company.

Strong typography along with a quirky illustrative approach certainly gives John the edge over his competitors.

Identity system & framework for a new business initiative – a series of websites revolving around different aspects of peoples lives. All encompassing; outdoors; indoors; activities and hobbies.

An important part of this project was to plan out a unique visual language and system that could work across a number of brands whilst also allowing for each entity to have it's own unique face, reflective of what it encompassed. The launch identity was Gardeners Life.

Two completely new brands in Empire and Sterling which involved every step from strategy to actual bottle design and one iconic brand in VB. All completed in Melbourne Australia for Cato Purnell.

Identity for a gentlemans barber based by the sea!

Wemakedesign Identities

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