Gardeners Life
Identity system & framework for a new business initiative – a series of websites revolving around different aspects of peoples lives. All encompassing; outdoors; indoors; activities and hobbies.

An important part of this project was to plan out a unique visual language and system that could work across a number of brands whilst also allowing for each entity to have it's own unique face, reflective of what it encompassed. The launch identity was Gardeners Life.
Art Direction, Branding, Graphic Design